Irth Studio is a bilingual Arabic and English storytelling archive platform built for Saudi Arabia's most consequential leaders. The project spanned a complete brand-aligned UI/UX redesign of both the public-facing website and the internal editorial dashboard. The design system was built from scratch following the IRTH brand guidelines, with a color palette rooted in the Saudi landscape, editorial typography pairing Neutiva with FreightBig Cmp Pro, and a visual language that prioritizes archival weight over digital noise. Every screen was designed to feel like it belongs to a serious institution, not a SaaS product.